Business Case: Zomato-like App

1. Executive Summary

This document presents the business case for developing a Zomato-like food delivery application. The project is expected to be profitable within 3 years and has a projected ROI of 25% over 5 years.

2. Problem/Opportunity

The food delivery market is growing rapidly, and there is an opportunity to capture a share of this market by providing a user-friendly and efficient platform for ordering food online.

3. Analysis of Alternatives

Alternative	Pros	Cons
Do Nothing	No investment required.	Miss out on a growing market opportunity.
Build a basic website	Lower initial cost.	Limited features and scalability.
Build a full-featured mobile and web app	Best user experience, highly scalable.	Higher initial investment.

4. Recommended Solution

We recommend building a full-featured mobile and web application with features for online ordering, table booking, and reviews.

5. Cost-Benefit Analysis

Costs	Benefits
Development: $500,000	Revenue from commissions on orders.
Marketing: $200,000	Revenue from advertising.
Infrastructure: $100,000	Increased brand recognition.

6. Implementation Plan

The project will be implemented in phases, with the first phase focusing on the core features of online ordering and restaurant discovery. Subsequent phases will add features for table booking, reviews, and social sharing.